Integrated Human Capital

Incentives That are Attracting Top Talent

November 1, 2018


From office coffee shops to on-site gyms, company perks and benefits have become more tailored to the needs of the everyday worker. Here are the trendy perks job seekers are expecting for 2018 and beyond.


According to several sources, “Student debt is a bigger problem than ever” In a recent analysis, Make Lemonade, a personal finance website, claims that there are over 44 million borrowers, accumulating over 1.5 trillion dollars in student loan debt in the U.S. alone. With the average student collecting over $37,000 in student debt, recent graduates are looking for a helping hand.


A survey conducted by the Society for Human Resource Management (SHRM) reported that as of this year, only 4% of companies in the U.S. offer some sort of student loan repayment benefit. Although the percentage is small, many big companies are starting to lead the way in offering student loan repayment plans.


However, student loan repayment isn’t the only sought after benefit nowadays. As creating the perfect work-life balance becomes more prevalent, more job seekers are on the lookout for benefits that help them achieve that goal. The Harvard Business Review reported a survey naming the most valued benefits for job seekers. Work-life benefits were taken into almost equal consideration as better health, dental, and vision insurance.

Although incentives and perks are valued by the modern worker, employees also value the opportunity to grow with a company while continuing their professional development. Including advanced training, workshops, and seminars in a benefits package is another way to meet the needs of today’s job seekers. According to Forbes, this may be the key to employee retention. Google is just one example that exhibits professional growth for their employees. They created the Machine Learning Crash Course to learn an in-demand skill and to enhance the quality of their services. Making opportunities like this one free and available to employees can help draw new talent.


These sought after benefits can help with employee retention and attracting the best professionals in any field. With perks being an incentive to draw in candidates, these trendy benefits in conjunction with traditional perks can help ensure that employers hire and retain the best talent.       

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